2018 January News- 5 Reasons to Flex Your Creative Muscle

16 January 2018 at 05:09 by Sarah Thurber


J A N U A R Y   N E W S   2 0 1 8

innovation

5 Reasons to Flex Your Creative Muscle

We’re excited to share the latest from Gerard Puccio PhD, author of the FourSight assessment and director of the International Center for Studies in Creativity. Here’s a condensed excerpt from his new book book “Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs,” by Gerard J. Puccio, PhD, John Cabra, PhD, & Nate Schwagler, MS (published by Sage in 2018).

#1. Creativity fuels innovation.

Today, it’s hard to find an organization that doesn’t have “innovation” in its mission statement. Professor Felix Janszen stated, “After the age of efficiency in the 1950s and 1960s, quality in the 1970s and 1980s, and flexibility in the 1980s and 1990s, we now live in the age of innovation.” And for good reason: “Researchers tested whether innovation translated into bottom-line value for organizations. They compared more than 300 firms in their study and found that the most innovative firms enjoyed more than 30% greater market share, compared to the least innovative companies.” The most innovative firms were the most active in applying creativity to develop new knowledge. The researchers concluded that, “creativity in problem solving is the main driver of new knowledge creation and innovation.”

#2.  “Future-proof” yourself.

Not so long ago, workers were celebrated for being stoic, reliable, independent and predictable. Comparing the results of a 2012 global IBM survey of both students and CEOs, there is a striking consistency in…  Read the full article.